To develop media that is relevant, accurate and that makes a difference
To empower citizens who are unable to access mainstream media
To assist and support marginalised communities to exercise their health rights

We work in partnership with a wide range of stakeholders so that marginalised groups are able to exercise their rights and in this way access opportunities that improve the quality of their lives. Critical to this methodology, is the understanding that various sectors need to forge strong partnerships that will stimulate the process of community involvement, a prerequisite for effecting behavioural change.

MTC tries to make a difference in the health sector by taking into account the big picture, by asking the difficult questions such as what are the determining factors that impact on health? How do we address the health of vulnerable women and children taking into account the conditions under which they live? How do we bring together all the partners that influence health conditions?

We work in partnership with government departments, academic institutions, corporate organisations and other NGOs to develop media material that effects meaningful behaviour change.