MTC provides a health -promotion service to any client requiring media material. We specialise in the development of print and radio material that is participatory, interactive and impacts positively on health behaviour.
 
How do we achieve this?

MTC works with the target group to determine the most appropriate media for their needs.

Using focus group discussions, a conceptual draft of the communication material is tested with sample groups to ensure that the target group clearly understands the key messages in whatever language is best understood. This methodology applies to both print and radio material. The data is analysed, and the draft material is then adapted in line with the recommendations of the focus groups. Only once this process has been completed does the production phase begin.

MTC Media Development Cycle:

What are the benefits?

Media that directly addresses the needs of each target group.
Media that is likely to impact positively on health behaviour.
Media that is culturally sensitive.
Media that is high quality and will not date easily.
Media that links up with a broader health intervention.
Media that contributes to sustainable health solutions